Ancient Medical Equipment

There were plenty of treatment methods in ancient period. All of them were done with natural products and herbs. As men began to explore the world and increase his medical knowledge treatment methods changed. The invention of medical equipments is considered to be the major innovation in the history of mankind. It has been given high importance as it helps to save lives. Few of the medical devices invented are hearing aids, scanners and x-ray machines, wheel chair, ultrasound machines etc. In this article we shall look in details about the modern medical equipments invented and used mainly incubator.

Modern Technology

There are several number of medical equipments used in hospitals such as Surgical Equipment for EHP (e.g. Trauma), Central Stations, Vital Signs Monitors, Electro Surgical Units, Respiratory Ventilators, Surgical Lights, Medical Warmer, Medical Stretchers, Defibrillators, Infusion Pumps, Infant Care Unit, Endoscopy Equipments, Medical Gas Equipments. These are all the major innovations in this medical history. Billions of men, women and children are saved with these devices every day.

Functions of Incubator

Incubator is used for premature babies. It was in 1857 Jean Louis Paul Denuce invented the first incubator which was used for birds like chicken to hatch eggs for a very long time. However, this concept of hatching eggs was developed later to meet the requirements for human life.

In 1891, French doctor Alexander Loin invented the modern incubator. Later in 20th century, the American hospitals began to use it on premature infants. It took many years for people to accept this kind of treatment for premature babies. However, it is now widely used in every hospital across the world. People began to realize the importance of incubator and the importance of keeping premature babies in the incubator.

Advantages of Incubator

Today, parents feel safe when their babies are kept in the incubator. Following this method, babies are given the same care while they are in the womb. The incubator creates the same warmth baby feels in its mother’s womb. The main advantage of using incubator is to keep the newborn away from all kind of germs in the air.

The incubator has several options in it that gives various control options to adjust the temperature, moisture and oxygen levels. it also has an inbuilt vacuum system that takes in the air carbon di oxide out. The ultra violet light in the incubator helps to protect the baby from jaundice.

There are few babies that are kept in the incubator for few hours but in certain cases babies are kept in the incubator for few extra hours – weeks to ensure their organs function well. The incubator has all the features and facilities to monitor the heartbeat and all other important functioning of the body.

Microbiology Incubators

The microbiological incubators are to endorse enlargement of microorganisms, by giving a narrow range of constant temperature. There are many types of microbiological incubators available today with multiple features such as carbon dioxide and humidity controls, circulating fans, automatic temperature monitoring system, UV lights and alarm system. The basic thermostat or temperature control device is use in all models.

Throughout Japan’s life insurance history, innovations in products or channels have bumped the market upwards. Foreign players came to dominate the variable annuities and medical insurance submarkets, which have been the faster-growing sectors in recent years. In 2006, AFLAC, ALICO, and AXA were the top three players in the healthcare sector by number of policies, while The Hartford, Metlife, and ING led the market for variable annuities.

We have already seen how SONY and Prudential (US) cracked the stagnant life insurance market by meeting Japanese consumers’ demands for consultative selling. Even after the break-up of their partnership in 1987, each side of the joint venture continued to grow using a financial advisory model. The number of SONY logged in a US$5.4 billion in premium income while Prudential (US) reaped US$3.6 billion. Prudential (US) also acquired Aoba Life in 2005.

Another innovator in the Japanese market is the American insurer The Hartford which built a significant share of the variable annuity market over a period of 10 years. The company entered the market in 2000, when assets under management were less than US$1 billion and there were only five players. By 2006, The Hartford had a 22 percent share of a US$137 billion in-force, sum assured pool and was ranked first in terms of in-force policy amount for variable annuities. The Hartford was able to break into the variable annuity market by securing its sales channel through banks, paying high commissions to agents, providing the right training, and developing innovative products such as balanced-funds-backed variable annuities. However, other followers have quickly imitated The Hartford’s approach. Most notably, Tokio Marine and Nichido Financial Life Insurance overtook The Hartford as the sixth-largest player in Japan by gross premium in 2006, through beating The Hartford at its own game.

In individual health insurance, ALICO (an AIG subsidiary), and AFLAC grew by offering newly developed products through the right channels. ALICO was the first to offer medical insurance in 1976, and poured large amounts of money into advertising and promotion to build brand awareness. AFLAC was the first to launch cancer insurance in Japan, in 1974, and as a result, its Japanese business grew to be a larger than its business in the US.

It is important to note that in all these success stories, the players viewed the Japan business as a long-term investment. Japan is notorious for its high start-up costs and time to reach a break-even point. It took SONY and Prudential (US) 13 years to reach break-even point after the joint venture was established. Similarly, AFLAC took eight years to break even. Most other players also took around nine years to reach this threshold, as it takes time to build proprietary distribution channels from scratch.

Players who are most likely to make acquisitions work are those who have introduced distinctive products and new distribution models. An example of this is Manulife which bought Daihyaku and launched a variable annuities product using its expertise gained in the North American market. It also developed the bancassurance channel for sales. As a result, the company’s gross premium shot up more than six times in a short span of four years.

It’s hard not to love medical scrubs. Originally created for surgical procedures, scrubs today serve more people than ever before. Doctors and nurses appreciate medical scrubs’ range of motion and resistance to stains, while medical and dental office workers use scrubs to express themselves and strengthen their connection to their fields. Additionally, many people outside of the medical profession choose scrubs for fitness gear, loungewear, or sleepwear, particularly college students.

Like all clothes, scrubs vary tremendously in style, quality, and price. Let’s take a look at some of the leading brands of surgical scrubs on the market today.

Cherokee

Already famous in the fashion world, Cherokee created its Cherokee Uniforms division to lend its expertise in comfort and style to the medical industry. In 2003, the company proved its dedication to the field by holding the first annual Inspired Comfort Award contest, which recognizes medical professionals and nurses and continues to exist today. Cherokee has a number of different lines of medical scrubs, including:

Cherokee Body: Known for its fun patterns, bright-colored prints, and super-soft comfort, the body line is a must-have, featuring such styles as split neck, crossover, and cinch-waist tops.

Cherokee Basics: Sometimes all you need is a no frills classic v-neck, and Cherokee provides the same in this unisex collection offering cheap scrubs in up to 20 colors!

Cherokee Flexibles: Available in a variety of fun colors, the Flexibles collection is manufactured for maximum movement with special panels designed to make you look slimmer.

Cherokee Studio: You’ll have the whole office (or hospital) checking out your surgical scrubs after investing in this trend-setting group of products.

Cherokee Studio B: For a set of medical scrubs that look straight out of the boutique, it doesn’t get any better than Studio B.

Cherokee Studio H.Q.: Live a little! Medical professionals love these whimsical patterns featuring animals and other friendly shapes.

Tooniforms: Whether you prefer Paul Frank, Betty Boop, or Garfield, the Tooniforms line is sure to put a smile on your face.

Touch by Cherokee: For scrubs that are softer than soft, choose the super tops and pants from Cherokee’s Touch surgical scrubs.

Cherokee Workwear: Resistant to stains and fashion faux pas alike, Workwear medical scrubs feature innovative cardigans and cargo pants, in addition to classic styles of tops and pants.

Barco

Manufacturing tons of medical scrubs and accessories, Barco is a true industry leader with years of experience creating uniforms for a variety of professions. The brand even has a Greys Anatomy collection inspired by the hit show on ABC! Barco’s lines include:

Elan: For innovative, mature prints and flattering wrap, mock wrap, and kimono styles, medical professionals love Barco’s Elan surgical scrubs.

Greys Anatomy: Whether you’re a fan of the show or not, it’s hard to deny the fashion, comfort, and versatility of Greys Anatomy scrubs, including missy, junior, and maternity sizes.

NRG: If you’re looking to hit the gym or even save a life or two, the movement-friendly NRG surgical scrubs are the way to go.

There are different medical transcription programs that are available these days. In fact, there are too many choices that it would be difficult for you finding the right one. You may ask, though, “Why is there a need to screen them?”

Here’s the truth: not all of them will be very valuable. Some don’t have all the tools you need. Hence, you have to acquire more programs. This means you’re going to spend more money. There are also others that don’t run more than 90 percent of the time; hence, you don’t get to work a lot. To discover how you can pick up the best medical transcription software, use the list below:

Use software developed by experts. It should not be a program created by medical transcription companies alone. It should be a brainchild of experts-from doctors to medical transcriptionists, innovators, software developers, and researchers.

Research more on the company producing the program. Who are its partners? Are the affiliates or collaborators considered top tiers in the industry? Have they produced high-caliber applications in other industries?

The most innovative software is usually the one being used by health care facilities and health care providers. If it works for them, then there’s no way that it won’t for you. The software should be armed with security features. You have to keep in mind that you’re dealing with sensitive information. Medical transcription means putting into documents diagnosis, findings, and other documents pertaining to a particular patient.

Search for a program that is HIPAA compliant. It complies with the security requirements set by the federal government as a way of protecting the data of patient and his or her health care. Moreover, ensure that it allows you to send and receive information through SSL technology. This one encrypts the data sent across the Internet. This way, if anyone tries to intercept them, the information will not be decoded and the efforts to steal will be futile.

You will know if it does if you’re redirected to a page that says https:// in the address bar. You can also look for a golden key or lock below the screen and on the right-hand side. You must also log in a virtual private network or VPN. This permits you to have more control on who has access to documents-data or information-found within the platform.

It should make you productive and accurate. When you’re in a medical transcription job, you hope to produce more efficiently. You should come up with more texts with the least mistakes possible.

It would be best if a program has a speech-recognition tool that already determines where the sentence boundaries, capitalizations, and punctuations are. This will cut the time you would spend in editing the documents. You may also opt for a program with a medical spell checker to determine where your possible mistakes are. Unless you’re a medical graduate, you won’t have very thorough knowledge on medical terms.

Medical devices manufacturers have upped the ante on their production and development these past few years as a response to the growing demand for modern medical tools and innovations. This ever-broadening niche is threatened by a number of factors that may affect the quality and output of many medical manufacturers today. With the growing rise of the demand for high-quality medical tools along with the ever looming financial crisis that is plaguing many sectors of business, this alone poses a very significant threat to the quality of medical devices manufacturers all over the globe.

Even small time businesses that engage in the trade are affected by the financial dilemma gripping the business world today, along with production output and quality slowly decreasing despite the increase in demand. It is due to this financial crisis that a number of well-established companies which specialise in the production of medical equipment have opted to outsource their production, often at the cost of quality.

Another looming threat is the impending doom of the abolishment or recanting of many patent laws that guard the rights of many medical device manufacturers. With a lack of rights to patent their products, competition will immediately be able seize on the next ‘hot’ product (s) and profit from it. Not that this is necessarily a bad thing, but it does open a large possibility that the market as we know it today will be saturated with second-rate products that are either defective or of low calibre, thus compromising the reputation and dependability of many top-notch manufacturers.

While competition is essentially unavoidable, an excess of competition as brought about by loosening of patent laws will only cost companies more money in trying to counter competitors with the use of already expensive adverts and propaganda, in effect increasing the overall price of their products. With the new wave of innovative products, many healthcare industries are eager to try them out, but with the often exorbitant prices, they are now facing the age old crux of quality versus much needed quantity.

Whether the dilemma that medical devices manufacturers face today will come to a halt soon, or if it will simply spiral out of control is yet to be decided, but one thing is certain – the medical industry is now facing a problem which affects every niche of their profession, as well as the scores of individuals that rely on their services.

While Ideas 1 & 2 from Kathleen Malaspina and Tom Scearce, co-authored White Paper: How to increase demand for medical devices in today’s changing and challenging market are straightforward and fairly easy to execute, implementing Idea 3 involves more “out-of-the-box” type thinking for most medical device marketers…

Idea 3 is Find out where your product is being discussed, and advertise there in a low-risk way.

There are actually many ways to do this, and we’ll elaborate upon that in a bit, but for now, let’s focus on the strategy Malaspina and Scearce say to do.

They say, “Start by testing a Google AdSense campaign.”

This is actually a very innovative and smart strategy, but one that requires peeling back the layers to really understand how to maximize it.

Malaspina and Scearce give a basic overview of what they mean when they say “test a Google AdSense campaign.” But what does that really mean for you and your medical device company?

First, the basics.

What exactly is Google AdSense?

Google AdSense is a service offered by Google where website owners (called “publishers”) select ads that appear on different pages of their website.

Ads can be video ads, graphic ads or text ads. These ads are (supposed to be) relevant to the content on the web page that they appear.

When someone clicks on that ad, the “publisher” gets paid.

Many look at AdSense campaigns as a passive revenue stream for the website or blog owner, but this of course depends on the amount of traffic to the website or blog.

The idea behind AdSense is quite simple: content-based sites display ads for products or services. The more traffic the content-rich website or blog receives, the more people are likely to click through the ads displayed on the site.

And, if you care about such things, the more revenue for you – or, in this B2B case, your company.

Now, there’s also the “retail” side to AdSense. It’s unclear whether Malaspina and Scearce were recommending that a medical device company participate in a Google AdSense campaign as a “publisher” or as a “retailer,” so we’ll address both.

A “retailer” is usually the side that is trying to sell their product or service.

“Retailers” are the ones that pay Google to make their ad available for AdSense “publishers” to post on their websites and blogs – usually this is in the form of a Pay-Per-Click ad campaign through Google AdWords (not to be confused with Google AdSense.)

I know. It can get a bit confusing as to who does what and how…

While there is much discussion about this, many say that if you are a “retailer” trying to sell a product or service, then you’re best bet is to just stick with Google AdWords.

This is because Google does not tell you which “publisher’s” website and blogs are displaying your ads as Google uses an algorithm to determine where your AdSense ads will appear.

What this can mean is that sometimes the relationship between the “retailer’s” ad and the “publisher’s” website or blog where it is being displayed is extremely vague – if not completely unrelated as some retailers have discovered…

In other words, you are at the mercy of Google’s judgment where your ads will appear.

The hypotheses some have made is that AdWords clicks often represent users looking to make a purchase, while AdSense clicks come from sites that primarily cater to visitors looking for information.

If you’re a medical device company, both alternatives can actually work on your behalf.

In the AdSense option, attention must be diverted away from what the visitor went to your site for in the first place (learn about your company, read an article, etc.), while with AdWords, your ad must simply be more appealing than the other ads also displayed.

So….what exactly was the “big idea” that Malaspina and Scearce were trying to make?

While it’s definitely open to interpretation, I’ll do my best to break it down for you in a “user-friendly” way.

If they are saying that a medical device marketer could use their company’s website as a “publisher,” this would mean that certain pages – or all pages – could display ads for products and services that may or may not relate to the content on their website.

And if it does relate, hopefully it’s not an ad for a competing product or service…

Let’s say someone goes to a medical device company’s website or blog because they are interested in a White Paper, webinar, Case Study, whatever…

They get engrossed in the rich content offered and, hopefully for the “retailer,” click on an ad that appears on that same page. This then directs the person to the “retailer’s” website and away from yours (the “publisher”).

If this happens, the medical device company would get paid a commission.

A few Pros to the AdSense “publishing” strategy are:

- The real focus is on the content of the website or blog. At the end of their White Paper, Malaspina and Scearce state that: “In healthcare markets, the requirement for reliable, clinically relevant information raises the bar for medical device marketers.”

As an AdSense “publisher,” marketers can glean insight as to whether or not the content on their site is indeed offering “relevant information.” If there are little to no clicks for the ads on the site, one inference that can be made is that the website or blog isn’t attracting many visitors.

- Content rich websites and blogs are what make most AdSense publishers successful. By offering content that builds trust and offers thought leadership, a medical device company is entering the purchase process as a partner, instead of as a vendor.

- It can be an additional revenue stream for the medical device company.

A main Con to this strategy is:

- Even though you can control – to some extent – how the ad looks on your site (it’s color, size, layout, etc.), having ads for other companies products and services has the potential to make your website look salesy, busy, and unprofessional.

If you are most concerned with positioning your medical device company as a thought leader and trusted advisor, having ads on your site might not be the smartest move.

If Malaspina and Scearce’s idea is for a medical device company to use Google AdSense as a “retailer” and create an ad that is then displayed on a related website or blog, then we’re having a different conversation altogether…

As stated above, there are definite “issues” with this – mainly related to lack of control as to where and what type of site their ad is displayed on.

Many argue that it is not worth the financial investment and “retailers” are better off using Google AdWords instead.

So is AdSense worth the trouble for a medical device marketer? Here are some pros and cons to keep in mind when evaluating AdSense as a marketing medium…

Pros:

- Don’t overlook the exposure factor. As noted by Malaspina and Scearce, while “a cost-per-click advertising platform, and click-through rate on AdSense ads are usually well below 1%… this means that 99.5% of the time, you’re getting free branding, and.5% of the time, you’re paying for a very well-targeted click.”

That’s a lot of potential brand awareness IF the ads are well-crafted. You’ve got to ask yourself how much that kind of exposure is worth.

- Google AdSense is controllable (to an extent) so you have the ability to track campaigns, number of exposures (page views) and interactions (“click throughs” to your website).

Having acknowledged the exposure factor, ROI should still be your primary determining factor of a successful campaign.

- You have the ability to micro-test before implementing full-scale campaigns. While many have found that AdWords performs better for service providers than for product retailers, this is not a hard and fast rule; micro-testing is still your best indicator of success on a larger scale campaign.

Cons:

- As it stands, Google provides no method of tracking which sites produce clicks to your website, nor do they allow you to pick and choose which sites to advertise on. This – more than any other reason – is why it is highly recommend you take the utmost care when testing AdSense.

- Most marketers are busier than ever. Micro-testing, tracking, strategizing, and all the other things you’ll need to do to produce an effective AdSense campaign…takes time.

It also requires that you ask your web team to help you, or bring in outside help if needed.

Therefore, time and spend factors need to be evaluated, and seriously committed to, in order for effectiveness to be determined.

- As previously mentioned, you have very little control over where your ads appear. Extra work needs to be done in order to derive insight from the publishing side that could help make your ads more effective.

At the end of the day, when it comes to any kind of ad – online or offline – copy is king. You need ad copy that discourages window-shoppers. Thus, at the very least, your ad should include a direct call-to-action that pre-qualifies your visitors.

While AdSense represents a significant revenue opportunity for online publishers, its effectiveness as a marketing medium for retailers and service providers has not been proven.

Does this mean you should shy away from it? No way. Medical device marketers must keep strategically raising the bar on their demand generation.

Like any merchant, medical device companies should approach tactics like Google AdSense carefully and evaluate it using a series of small test campaigns.

If effective, it will have great potential.

A main reason for this (though this is a topic for another blog article), is that there is a growing trend in the medical technology industry to follow what the pharmaceutical companies have done…attract, educate, and persuade consumers so that they are the ones putting the buying pressure on the decision makers (surgeons, hospital administrators).

In that space, Google AdSense and AdWords are a gold mine of opportunity.

Healthcare and medical transcription have had a long association. After all it is the process of converting the audio records of the patient- healthcare professional encounter into text format, which then forms a permanent part of the patient record. The information in the patient record is a valuable input to the process of providing quality care. Creating patient medical records is now a specialized service that adds value to the running of the healthcare facility. The most efficient, effective, secure and economical method of creating patient records is to outsource the entire process to a professional service provider.

Outsourcing gives healthcare facilities the added edge needed for them to focus on the core business of providing quality healthcare and adds to the strengths of the healthcare facility in the following ways:

  • Latest technology: This process has evolved from its manual state to the digital state. Availing specialty services ensures that the burden on updating technology is on the service provider. This can result in huge savings
  • Professionally trained transcriptionists: The process of recruiting and training transcriptionists can be a tedious one. By outsourcing ensures that a huge team of transcriptionists is at its disposal as and when required
  • Huge setup to back up medical transcription needs: The documentation requirements of any hospital/clinic are unpredictable and need the backup of a huge service base, which is prepared to serve the varied needs of transcription as and when they arise. Availing specialized services solves the issue owing to the setup of the service provider
  • Quality services: Ensures that the quality of transcription is maintained in spite of fluctuation in the needs and volume of transcription
  • Service 24/7: Ensures that the service is available on a round-the-clock basis.
  • Professional expertise: The experience of the transcription vendor over the years in serving the varied needs of the healthcare professionals provides the service provider expertise to handle the needs as they arise smartly
  • Saving time: Running a clinic/ hospital requires the healthcare professionals as well as other associated team members to put in all their efforts towards the common goal of providing quality healthcare profitably. Getting these services from an outside entity helps free the time of the healthcare facility team
  • Saving energy: The process of ensuring timely, accurate, secure and cost effective creation of patient records requires a lot of effort from the support staff. Outsourcing medical transcription ensures that these efforts can be focused on the running of the healthcare facility
  • Innovative solutions: Ensures that the service provider eases the process of patient record creation by providing innovative solutions to the needs of the healthcare professionals
  • Self-sustaining process: Ensures that the process of record creation takes automatically without the need for constant follow-ups
  • Savings on infrastructure: Enables saving on infrastructure like space, Information Technology, utilities etc.
  • Savings on cost: Ensures that the cost is reduced substantially and is also restricted to the cost per line of transcription

Outsourcing can have a lot of advantages when done in the right way.

The success of your medical business depends on your ability to bring in new patients and to keep the current ones coming back. Why is it, then, that most medical businesses rely on the same old advertising methods to reach patients? Whether it’s listing services in directories, placing ads, or getting any generic website online, when everyone does the same thing, it’s tough to stand out.

Imagine someone searching for a new doctor and being inundated with over 200 listings. With nothing to distinguish each doctor, that someone likely ends up choosing the doctor at the top of the list. Not exactly what you want if your name doesn’t come up first.

The good news is that while people do want a doctor located nearby, people also want a doctor who they feel comfortable around and who they trust. So, it’s clear that your marketing should help you stand out in memorable and friendly way before potential patients start digging into that list of 200 physicians.

Also important is the need to maintain a strong relationship with current patients. Like with any business, your current patients are the ones that bring in the majority of your revenue, so your marketing must effectively remind them about why they’re happy to have you as their doctor, optician, dentists, etc.

Now, if you gave it some thought, I’m sure you could come up with many unique and creative marketing ideas, but I’ll start you off with my top seven marketing tactics for medical businesses. These marketing ideas offer you different ways to bring in new patients, keep current customers enthusiastic and coming back, and, ultimately, maintain a profitable medical business.

1. Share news to keep in touch. According to the Direct Marketing Association, email and e-newsletter marketing generated an ROI of $43.62 for every dollar spent on it in 2009.That’s great news that you can easily take advantage of it.

A short, well-written e-newsletter sent once or twice a year is a great way to keep in touch with patients. Provide them with relevant information that’s important to them. Share your expert knowledge, keep a friendly tone, and within hours you can draft an article. If you’re too busy, you can even hire somebody to write and edit your newsletter for you.

Some ideas include sharing promotions for your services, talking about the newest innovations in your office, including new testimonials from other patients, or providing answers to current health questions.

2. Be social. People prefer to deal with those they know and trust, so get involved in events and functions where potential patients can meet you and get to know you. Regardless of how busy you are, you may be able to fit in one event every two months. Some ideas include participating in a charity event, offering to speak at community functions, or attending church functions. The idea is simply to be out there where potential patients can meet you and get to know you.

3. Do a little direct-mail marketing.Yes, I know that you’re probably already sending postcards to your patients, but what if you offered them something more than just a friendly message? Why not go an extra step further and offer them a great reason to visit you again?

Not sure about what to offer? Think about their needs. For example, an optometry office might offer a discount on lens fittings or for new referrals. You could tell them about the latest innovation that makes their visit more comfortable. Whatever the message is, make it relevant to their needs and offer them a great benefit.

4. Team up. Consider forming a joint venture with another service provider that targets your market, but doesn’t directly compete with you. Find a way everyone can benefit–you, your partner, and your patients.

As a dentist, you could team up with an orthodontist or maybe a medical spa that offers teeth whitening. You can send new customers to them while they refer new patients to you, and the people who are referred can benefit through special savings only available through this referral service.

5. Get a good website up that’s search engine optimized. Like I mentioned before, people go online to look for information. Every day, millions search online by typing in keywords into search engines such as Google and Yahoo. With a website that’s search engine optimized, your site can rank higher in search results and dramatically increase the targeted traffic to your website.

Once people land on your website, make sure your site effectively convinces them that you’re the doctor for their needs. Offer helpful, valuable information, such as information about your services, credentials, or what sets your service apart.

Your website should be professional and engaging. I’ve even seen sites with pictures of unsmiling, distracted receptionists. Not exactly the image you want to communicate. With an increasing number of higher quality websites, many medical businesses can no longer make do with poorly thought-out websites. A well-created site is essential for building trust and for making a friendly first impression on potential patients.

6. Write articles or reportsand publish onlinefor free. You position yourself as a expert in your field, instantly build trust and credibility in the minds of new patients, and you set yourself apart from other medical professionals in your local area.

With numerous free article publishing sites, you also enjoy free, easy advertising when you publish these articles online or on your website. Millions of people go online every day to search for information, and if you can provide valuable information, you’ve just extended your reach.

Plus, these reports and articles continue to work for you long after they were written. Remember to include your name, credentials, office location, and contact information, so there’s an easy way for people to reach you.

7. Give them something to take home. With just an hour a week, you could craft a series of short handouts about important medical topics. When a patient comes in with a particular problem or question, hand them your personally written articles tailored to their specific health care issues. Include information that’s valuable for them to keep around as a reminder.

Because not many medical professionals do this, it can be an excellent way to build a stronger relationship with your patients. Again, remember to include your name, credentials, and office information at the bottom. If the topic is something that, for example, concerns women of a certain age, include a reminder to share this information with those they think would benefit from the knowledge.

In Summary…

Coming up with creative ways to reach your patients doesn’t have to be complicated or time-consuming. Though not all these marketing ideas may work for your medical business, hopefully they inspire you to come up with your own ways of making a positive and memorable impression on your patients.

One of the most expensive and quickly growing fields of academic research and development is the field of medical research. Institutes around the world have spend time honing their faculty and upgrading their facilities to match the cutting edge of what it means to provide medical care to the public, and sometimes the private. Exploding along with other technologies in the 20th century, research dollars attributed for health has never been higher. In the top tier of professionalism and innovation, Utah medical research shines along with some of the most powerful status holders, such as the Harvard Medical School and the Mayo Clinic.

In the modern era, biomedical research has become a feverishly growing and constantly evolving business. With scientific equivalents of rock stars, such as Mario Capecchi, the field of Utah medical research is perpetually growing. Ranked top 30 in the world for medical research institutions, the University of Utah is a breeding ground for new innovations and spurring growth in the classics. On the U of U campus growth has continued despite the 2008 recession. For example, ground was broken in 2009 for a state of the art microbiology building that will enhance all medical and biological research at the U. New labs, more faculty space, and a growing campus already known for its research will continue to facilitate top notch investment in the our collective medical future.

The University of Utah is at the heart of the Utah medical research, but is by no means the only big player on the Wasatch Front. The Intermountain Health Care group of medical providers has received acclaim in early 2010 from President Obama for maintaining online records that eliminates the painstaking process of keeping millions of pieces of paper on hand. Their efforts were recognized as one method to bring down one of the largest cost within the medical industry, administrative costs. When compared to international institutions the United States has a, generally, poor record of keeping down administrative costs. Despite this well documented legacy, the environment in Utah perpetuates cost cutting measures. With a generally entrepreneurial-friendly atmosphere and a pro business legislature, Utah is well placed to encourage new research and attract both private and federal investments.

Facilities are important, a compatible atmosphere is critical, but above all you must have the people to do the job. Utah has one of the consistently ranked best medical groups in the United States. Above other western states, Utah can lay claim to proportionately high hospitals per capita and doctors as a part of the total population. Since it is a physician that sees you, Utah has several large competitors in the hospital organization such as those mentioned above, as well as an abundance of practitioners of general medicine. With a top notch hospital system comes a top notch medical school, something else Utah is well-known for. The presence of the college of medicine means that U of U will be churning out more tier one medical professionals for years to come.

Research into medicine is a cutting edge business. As technology increases so do the methods by which we can uncover, report, and nullify various diseases and illnesses. Having altogether state of the art facilities, a welcoming and hospitable atmosphere, and superior professionals means that Utah will not fall off the competitive edge any time soon. If anything, recent awards have increased the clout, while patents and start-up companies are at an all-time-high. It is not surprising then, that Utah continues to engage the global heath industry with its medical research.

Running a business requires a great deal of planning and organisation. This is even truer for businesses that are present in the medical field. However, choosing the right kind of medical device company to supply your business can seem like a stressful task. Luckily there are many top medical device companies that are more than willing to provide you with exactly what you need.

Medtronic is one of the biggest suppliers of medical devices in the world, making a total of 15 billion dollars in sales. This company has chosen more recently to expand into global markets to create more business. If you are currently in another country or are also looking to corner the global market, this company is a sure bet.

Stryker is another big name in the world of medical device management and creation. This company has strong footing in neurotechnology, surgical supplies, orthopedics, and surgical navigation systems. They currently feature 20,000 employees and make upwards of 7 billion solely from sales alone. This company has been voted as Forbes Most Innovative Company as well as a Fortune Best Company to Work For. This company is definitely one to watch.

Johnson & Johnson is undoubtedly one of the most popular and trusted companies when it comes to making products used in the medical field. This company also holds control over several other companies that make medical devices used in hospitals and other institutions where healthcare is given. Choosing Johnson & Johnson is a great way to go if you need high-quality items at extremely affordable items from a company that you can trust.

Boston Scientific is yet another company that deals in the selling of medical equipment as well as supplies. They deal specifically in cardiovascular, urology, CRM, endoscopy and much more. They are a very trusted company and have been backed by Forbes on several occasions as an extremely innovative company. If you’re looking for a unique company that will deliver exactly what you need, look no further than Boston Scientific.

Operating a business in the medical field can be a bit of a challenge. There are always so many problems to take care of on a daily basis that it can be overwhelming at the most inconvenient of times. However, finding companies that you can rely on to deliver the products that you need to keep your business running smoothly is easy. There are many top medical device companies that are more than willing to give you exactly what you need so that you can continue on to give the necessary care to the public.